Martha Makeover
The queen of making stuff has remade herself — on the web. That’s right, there is a new marthastewart.com, which was unveiled last week. It now includes a new user interface and navigation, improved search, and a full archive of how-to videos. Over 700 videos are featured including full episodes of “The Martha Stewart Show” one day after they air on television.
A repository of over 5,000 recipes can now be searched according to single ingredient, course, or holiday – and many of those include videos as well. Another new feature is ‘Today’s Idea from Martha,’ which looks as if it culls information from the reference-size book she published last year on good homekeeping.
Martha definitely wants to turn herself into a lifestyle brand.
The goal of the relaunch is to make marthastewart.com the most authoritative lifestyle destination on the Web, according to Holly Brown, president of Internet for Martha Stewart Living Omnimedia. “It’s a big opportunity within the lifestyle space. There are 100 million women online monthly. We really want to be the source for all things lifestyle online (MediaWeek).”
The site promises to launch community tools such as message boards, polls, and recommendations later this year, but what’s taking so long? Other DIY craft sites have been doing this for years.
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